Workshops
BEYOND PRINT: Creative Communication in the Digital Era

August 29th
9:30am-1pm
Vermillion Studio
124 W. McDowell
Phoenix, AZ  85003

cost:
35.00 before August 25th

50.00 after August 25th

make check out to: Carol Panaro-Smith
and send to:
4022 East Cambridge Ave.
Phoenix, AZ  85008

email: carol@alchemy-studio.net to reserve your space today

About the Presentation: Developing new audiences across the world has never been easier for artists, or more affordable.   To communicate effectively, artists must consider who their target audience is, “where” they are (both geographically and within the digital environment), and how to best communicate to them.  As artists transition from primarily print pieces into websites and e-communication, can their brand graphics continue to be effective?  What aspects and elements of their self-promotion can seamlessly migrate to the web and into social networks? What artist statements and other text components will need to be altered in style or length to generate interest in the artist’s work?   Mary Virginia Swanson will discuss identifying your audience, the need to communicate in the “space” they live online, and in the most suitable language.  Examples of effective print pieces, websites, emails and social network pages will be shared to underscore the value of brand continuity and clarity. 

 

Mary Virginia Swanson is a consultant who makes it her goal to help photographers find the strengths in their work and identify appreciative audiences in today’s marketplace.  Her lectures on the subjects of industry awareness and marketing opportunities in the arts have proven to aid countless photographers in moving their careers to the next level. Swanson maintains a popular blog about opportunities for photographers at www.marketingphotos.wordpress.com and she is the author of her self-published title THE BUSINESS OF PHOTOGRAPHY: PRINCIPLES and PRACTICES which is available through her website:  www.mvswanson.com.

 She presents annually at PDN’s PhotoPlus Expo, and is a sought-after Portfolio Reviewer at events such as FotoFest and Photolucida.  She serves on the advisory board of Blue Earth Alliance, New Orleans Photo Alliance and the “All Roads” Photography Program at National Geographic Society.  Swanson and co-author Darius Himes have recently completed writing "PUBLISH YOUR PHOTOGRAPHY BOOK" which will be released this fall (Princeton Architectural Press).



August 28th

6-9pm

7pm: Printer's talk

Open House at Vermillion Studio

free to the public

 

Sonoran Print Editions Open House

The crew at Sonoran Print Editions invites you to visit

their studio and see some of their recent projects.

www.sonoranprinteditions.com

 


 

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