9:30am-1pm
Vermillion Studio
124 W. McDowell
Phoenix, AZ 85003
cost:
35.00 before August 25th
make check out to: Carol Panaro-Smith
and send to:
4022 East Cambridge Ave.
Phoenix, AZ 85008
email: carol@alchemy-studio.net to reserve your space today
About the Presentation: Developing new audiences across the
world has never been easier for artists, or more affordable. To communicate effectively,
artists must consider who their target audience is, “where” they are (both
geographically and within the digital environment), and how to best communicate
to them. As artists transition
from primarily print pieces into websites and e-communication, can their brand
graphics continue to be effective?
What aspects and elements of their self-promotion can seamlessly migrate
to the web and into social networks? What artist statements and other text
components will need to be altered in style or length to generate interest in
the artist’s work? Mary Virginia
Swanson will discuss identifying your audience, the need to communicate in the
“space” they live online, and in the most suitable language. Examples of effective print pieces,
websites, emails and social network pages will be shared to underscore the
value of brand continuity and clarity.
Mary Virginia Swanson is a consultant who makes it her goal
to help photographers find the strengths in their work and identify
appreciative audiences in today’s marketplace. Her lectures on the subjects of industry awareness and
marketing opportunities in the arts have proven to aid countless photographers
in moving their careers to the next level. Swanson maintains a popular blog
about opportunities for photographers at www.marketingphotos.wordpress.com
and she is the author of her self-published title THE BUSINESS OF PHOTOGRAPHY:
PRINCIPLES and PRACTICES which is available through her website: www.mvswanson.com.
She presents annually
at PDN’s PhotoPlus Expo, and is a sought-after Portfolio Reviewer at events
such as FotoFest and Photolucida.
She serves on the advisory board of Blue Earth Alliance, New Orleans
Photo Alliance and the “All Roads” Photography Program at National Geographic
Society. Swanson and co-author
Darius Himes have recently completed writing "PUBLISH YOUR PHOTOGRAPHY
BOOK" which will be released this fall (Princeton Architectural Press).
August 28th
6-9pm
7pm: Printer's talk
Open House at Vermillion Studio
free to the public
Sonoran Print
Editions Open House
The crew at
Sonoran Print Editions invites you to visit
their studio and
see some of their recent projects.
www.sonoranprinteditions.com